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The field is changing quickly, and with this comes an entire glossary of new job titles. This is a selection of some of them, but don’t be surprised if you come across others in your job hunting and that is more benificial.

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Graphic designers are employed in virtually all kinds of businesses,
industries, advertisment media, digital media and institutions. Here are some of the typical terms used
interchangeably for “in-house design department.” (The words group and team are also commonly used). Different companies are organized differently, depending on their focus and goals. A large corporation may distinguish package design from promotion design, or editorial design from advertising design; a smaller
business may keep all design activities under one umbrella, such as
Design Department. Likewise, proprietary or independent design fi rms, studios, or offi ces—design businesses that service large
corporations and small businesses— may or may not distinguish among design functions, such as having a print design department separate from a multimedia design department, or promotion and collateral separate from editorial departments.

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Art Departments

  • Art and Design Department
  • Art Services Department
  • Design Department
  • Design Services Department
  • Creative Services Department
  • Creative Group
  • Graphics Group
  • Interaction Group 
  • Research and Development
  • Department
  • User Experience Group

    Job Titles

    The titles given to specifi c jobs and tasks throughout the design 
    field vary according to the hierarchy of the specifi c company, institution, or firm. For example, an art director for one
    company may be a design director at another; a senior designer at one may have different responsibilities than a senior at another. Starting from the top, here are typical job titles as used by in-house art departments in publishing, advertising, corporations, and proprietary design fi rms and agencies.

    The managerial level,

    where jobs may or may
    not involve hands-on design
    work in addition to the
    oversight of the designers:

    • Creative director
    • Design director
    • Corporate art director
    • Creative service manager
    • Design manager
    • Brand strategist
    • Senior Design
    • Junior Designer
    • Mid level Designer 

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    The support level,

    which involves working

    directly with the seniors in

    both design and production


    • Junior designer
    • Assistant designer
    • Deputy art director
    • Associate art director
    • Assistant art director
    • Production artist
    • Art associate
    Job Opportunities Of  GRAPHIC & DIGITAL DESIGNER

    The creative or design level,

    which involves directly
    serving clients. These titles
    embody different responsibilities,
    depending on the
    organizational hierarchy of
    the particular business:

    • Senior designer
    • Designer
    • Senior art director
    • Art director
    • Graphics editor

    Entry level

    • Assistant designer
    • Junior designer
    • Intern (This category is temporary—a steppingstone,
    • perhaps—and is often unpaid.)
    Job Opportunities Of  GRAPHIC & DIGITAL DESIGNER

    New Jobs

    Since this book was first published, interaction design has become a dominant career choice for designers. Although communication is the common denominator between the graphic designer and interaction designer, there are profound differences.
    For more detailed information, see Becoming a Digital Designer by
    Steven Heller and David Womack (Wiley, 2004). In addition to familiar titles, like “art director,” new jobs in this fi eld (see page xi for list of titles) include the following:

    • Information architect
    • Interaction designer
    • Service designer
    • Web designer
    • UX (user experience designer)
    • Freelancer
    Freelancers, as opposed to principals of proprietary studios or
    firms, do not manage businesses with additional employees (although they may hire assistants as needed). They often take on individual, fi nite freelance projects either on the premises of the client or in their own studios. Freelancers usually do not use titles but, rather, advertise themselves as “Jane Doe, Graphic Designer,” or “John Doe, Design Production.”

    Social media have revolutionized our interpersonal and professional interactions. Now, not only are graphic designers expected to have a well-crafted resume and online portfolio, but they must also be part of networks like Facebook and LinkedIn. Increasingly, message apps like Twitter, Instagram, and Pintrest are promotional tools for designers. Of all the new social and professional networks, LinkedIn is quickly becoming a way of connecting with future employees for an increasing number of recruiters and hiring managers. In a segment on NPR, Yuki Noguchi wrote, “Not having a profi le on the social networking site LinkedIn is, for some employers, not only a major liability but also a sign that the candidate is horribly out of touch.” Monica Bloom, a design industry recruiter for Aquent in Los Angeles, says that it is
    essential for graphic designers seeking employment to have a LinkedIn profi le—more so than Facebook, although that is debatable. And what about a designer’s Google factor? Take a minute, open your Web browser, and do a search on your own name. What comes up? Are there any pictures that come up when your name is searched that you wouldn’t want a future employer or coworker to see? What about things you may have said online? Prospective employers, like prospective blind dates, use the Web as reference. So be sure that you are aware of what others might fi nd when they search for you in digital space. As the design industry has become more and more digital, the portfolios
    are more interactive. Samples alone are not enough. Linking to successful projects increases credibility. While, in most cases, designers should still bring a physical copy of their portfolio to a job interview, an increasing amount of legwork is done when designers have their work posted online at all times for
    anyone interested to see. Since many recruiters, headhunters,
    and employers reach out fi rst to their online contacts with
    job openings, it pays to get on board all major networking and
    portfolio websites. There are many portfolio-hosting services, which gives designers an opportunity to circulate their work online for little or no cost. Check out Corofl,,, and for portfolio
    hosting and job notifi cations. Some employers also use Facebook and Twitter to announce job openings. Be sure your profi les and portfolios are up to date and professional. When posting online or sending portfolio samples as an email attachment, it is easiest if the files are PDFs and not more than 2 MB in size. In many cases, if the attachment is larger, it will take too long to open online or clog up the recipient’s inbox if e-mailed.
    Job Opportunities Of  GRAPHIC & DIGITAL DESIGNER

    Portfolios are now mostly online either on your own site or on a service, and/or stored on your tablet or laptop. You can have an analog version, but the days of bulky books and oversized cases are over. There are specifi c requirements for each discipline, but, on average, the idea is to show no more than 15 examples.

    Entry Level

    Most entry-level portfolios include a high percentage of school assignments and often one or two redesigns of existing magazines or fantasy magazines. This work exhibits original thinking, unfettered by the constraints of a real job, and yet the solutions
    are realistic.

    By this stage, portfolios should nclude a large percentage of
    published (online or printed) ork. The junior may continue
    to include school projects, but he senior should jettison them.
    The samples should be of high uality. Not everything that has
    been published rates showing in portfolio. Through these samples, the mportant thing is to show your taste,talent, and expertise.
    Job Opportunities Of  GRAPHIC & DIGITAL DESIGNER
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    I am a Multimedia artist, I am born and based on Dewas (M.P), I am working as a freelancer with various brands and different country. My expertise are Graphics designing, motion graphics, 2d/3d animation, advertising videos, cartoons designing, all types of packaging and branding designing, digital marketing, SEO, design website and app Developments etc...


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